Thursday, April 6, 2017

Marketing Class First Post Spring 2017

ABOUT ME!

I enrolled in this class not to fulfill any elective or Pre-business credit. I signed up for the class because I'm very interested in Marketing and would love to get an exclusive sneak peek on what Marketing entails and how it relates to the business and political world.

Currently, I'm a dual enrolled student at both Linn Benton Community College and Oregon State University. I'm a Pre-Business major and I'm very interested in majoring in Marketing for Pro-School! My father has a profession in Marketing and he has provided me some insight on the world of Marketing.

I'm fascinated in learning more about the promotion aspect along with additional information about Marketing!

Outside of college, I like to go hiking. I've hiked at numerous locations in Oregon. This includes Mt. Hood, Mt. Bachelor, Spencer's Butte, Black Butte, Mary's Peak, Multnomah Falls, Punchbowl Falls, and the Metolious River. I'm excited to be going to the Grand Canyon this summer to get experience on hiking in extreme conditions along with taking in the scenery of one of the most well known natural wonders in America.


MARKETING IN THE NEWS



Throughout the entire video that PepsiCo decided to pull the plug on, the song "Lions" is played by Skip Marley. The video begins with showing a bird's eye view from a rooftop of a large metropolitan area for a few seconds and then zooms in on a peaceful protest. Protesters located on the street are people of different races and ethnic backgrounds along with singers, dancers, and musicians. While people are peacefully protesting, model Kendall Jenner poses for a mini photo shoot which is in a somewhat remote location safely away from protesters. Later on in the commercial, Jenner becomes curious about the protest. The musician shown at the start of the video playing the cello is also a part of the protest and looks at Jenner. She stares back at the protester and decides to join in. Jenner makes her way to the area where protesters collide with policemen. Deciding to be bold, Jenner approaches a policeman and hands him a Pepsi. The police officer pulls up his face guard, takes a sip, and gets a stimulated sensation of having a taste of the Pepsi. The product shows that no matter who you are, it can bring the best in people. In this case, the protesters cheer because the policeman lightens up therefore promoting peace.


This recent video known as "Jump In" resembles PepsiCo's "Live for Now" campaign. Commercials that promote a product can play a vital role in business and marketing. One commercial can impact sales in a positive or negative way. This is due to a certain demographic reacting either positively or negatively. One way to increase sales is to get a celebrity on board to help promote the product. In Pepsi's case, since their new commercial received negative opinions from the public, Pepsi decided to
pull the controversial video. The value proposition in this video is "live bolder, live louder, live for now." In addition, drinking Pepsi is for the new generation.

I learned that in order to get people buying a certain product, commercials and videos through social media are beginning to tie into U.S. politics more than ever before. A way companies are trying to get people to buy their product is by doing their best to relate to certain demographics through their promotional campaigns.





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